Worldwide Logistics Group

Rebranding a Growing International Company

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Brief

I began working with Worldwide Logistics Group (WWL) more than 20 years ago when they had one office in New Jersey. They have expanded into 18 international offices with a sales presence in just about every corner of the world. I was part of a major rebranding over the last few years which included refreshing the corporate logo and multiple subsidiary logos so that they work together to create a cohesive brand. I redesigned the company’s website with the goal of promoting their global presence. One of my solutions was an interactive map for users to obtain contact information for each agent and office all over the globe. Because current events, economics and politics affect the supply chain on a daily basis, WWL tasks me with writing frequent news flashes in an effort to keep customers informed of any supply chain disruptions. I post the news flashes to their site and manage an email campaign through Mailchimp to distribute them to their clients. On an ongoing basis, I assist with website changes and other marketing projects as they arise.

Writing Samples

Continued Quagmire in Supply Chain Persists
A Perfect Storm at the Ports
Update on China Section 301 (List 4A) Tariffs

Skills

  • Brand Identity

  • Web Design

  • Print Design

  • Writing and Editing

  • Mailchimp Email Campaign

What The Client Says

“Whether it’s rebranding, marketing brochures or building a website, Beth’s creative edge coupled with her keen sense of understanding and diverse industry knowledge have been key in bringing our ideas to life with precision and flare to catch and keep our audience. I have been working with Beth over a year on various marketing initiatives. She is patient, collaborative and just awesome to work with! I recommend Beth Cohen Design for any of your marketing needs.

RACHEL RAIMONDI
 WORLDWIDE LOGISTICS GROUP